I’m one of the first to arrive for broadcast coverage of this weekends Brickyard race at IMS as I’ve been in the Midwest since Chicagoland. I’ll be on the air tonight on Sirius NASCAR Radio in the Safety Clean Suite in Gasoline Alley from 7-10 EST tonight (Wednesday, July 22). There’s something special about being on the air late at night before or after the races at tracks all across the country. It’s when the memories of past races circle around the track like the warm breeze and with every clang of a flag pole, or grounds keepers moving through the night working on the infield, even the stillness creates an aura of spectacular battles in year’s gone by. At some tracks, with a long-rich history the feeling of being at a track when the track is empty of fans and competitors and is often times dark except for the track lights is overwhelming. I can almost feel the races of years gone by come alive in the sounds of the wind at an empty track that awaits fans. It’s really something special each week.

Broadcast Schedule for “Dialed In” with Claire B Lang:

Wednesday, July 22
“Dialed In”- 7-10 EST from IMS

Thursday, July 23
“Dialed In” 7-10 EST from IMS

Friday, July 24
“Dialed In” 7-7:30 p.m. EST from IMS
Leading into the start of the AAA Insurance 200 Camping World Truck Series Race at O’Reilly Raceway Park

Saturday, July 25
“Dialed In” 3-6 p.m. EST from IMS

Sunday July 26
10-12 p.m. EST CBL in the booth for the SIRIUS NASCAR Radio Pre Race Show
CBL in Victory Lane post race for the SIRIUS NASCAR Radio Post Race Show
“Dialed In” after the Sirius NASCAR Radio Post Race Show until 10 p.m. EST

Indianapolis Motor Speedway
How Crucial Is This Weekend’s Race in NASCAR’s Big Picture?

As we head into this race weekend at Indianapolis motor speedway there’s a good question to ask the race fans. How important to you think this particular race in NASCAR’s big picture? NASCAR has always said that this sport is bigger than any one driver. Certainly history has proved that to be true over the years. That given, then the sport is much bigger than any one particular track. Some say that NASCAR can say that but they don’t believe it to be true. As always with NASCAR fans there are two sides to the issue depending on where you live, and what glasses you are seeing things through.

It would be safe to say that some bloggers and columnists are acting like the NASCAR world will fall apart if there are any issues at Indy this weekend because, well Indianapolis is sacred ground. I interview drivers all the time and in their minds, this track is special. But the question is not how special the track is — it’s – it’s how crucial is this race?

NASCAR did not have a huge Midwest presence before Indy. Before there was a Kansas or Chicago race … there was Indy. The Brickyard is unique and it’s not just like every race.

Stock cars racing at the home of open wheel racing gave NASCAR some form of legitimacy within open wheel ranks and the legions of casual race fans that understood the history of racing at Indy.

Jeff Gordon should know – he’s both a student of the sport, a team owner and has a rich history himself at Indianapolis.

Ask Gordon what the damage was, when last year’s race was ruined by tire issues….. whether the damage can be overcome and does NASCAR still need to be at that racetrack? Here’s how Gordon responds

Gordon on Indy repairing the issues from last year:

JEFF GORDON: Well, I mean, I’m certainly biased because, you know, as a kid growing up, I always dreamed about racing at Indy and thought those dreams had gone away when I was moving down south and starting my NASCAR career.

I love the fact that the Brickyard 400 happens every August or July. And it’s just a spectacular event.

I think it’s. I don’t know the financials and everything that go along with Indianapolis Motor Speedway. But, you know, to have two successful races there a year, I think, seems to make more sense than just one. But, you know, the history of the Indianapolis 500 has kept that place alive and doing so well for so many years that maybe it can sustain just one race. And I think that certainly had a lot to do with prestige and history of not only that event but as to the meaning of the Brickyard 400 when it came along.

Since then, you’ve had to Formula 1 race and now MotoGP. So there’s certainly decisions that go beyond my capabilities and depth, but I think it’s an important race. I think that you’re going to see us come out of what happened last year with the tires, you’re going to see a whole different type of race. And the issues with tires are not going to be from wearing them down to cords in eight or ten laps like last year. I’m very confident in the tires. I did the last test there and was very pleased.

So I think certainly a lot of damage was done. It might not take one race. It might take more than one race. I hope it happens and we get a chance for that to happen because the fans are supporting the event and, you know, knowing it could take more than one race to repair that. But I believe it can happen.

Q. Following up on that, Jeff, the reports are that ticket sales are pretty sluggish for Sunday. I’m sure some of that is due to the economic downturn, but I’m sure some of it is due to fans staying away because of last year’s race. I don’t think anybody would question that you guys and Goodyear have done a lot of work to try to fix the problem. Do you think the problem was remedied a little bit too late and it was only a month ago you guys declared it had been solved? Do you think there might be a little bit of lag time for fans to sort of react to realizing that, hey, this race may not be that bad and we should get tickets?

JEFF GORDON: I think some of that will build as we get closer to the race. We have seen a lot of that this year in general with the economy. I think, you know, a lot of fans are waiting it out for it could be a number of reasons. It could be their own finance issues that they’re dealing with, like so many others, basically everybody that’s dealing with something with the economy and holding off on that. It could be, you know, waiting for less expensive ticket prices and seeing if that happens later leading up to the race.

And I think, also, with Indianapolis, it’s a lot of it is what happened last year. So it might that’s why I say it might take a couple of races, at least one I’m hoping, to really kind of win back those fans that were very disappointed. And they should have been. I think we were all pretty disappointed in what happened there.

But we all had to come together to work it out, and I think Goodyear took the brunt of it. And it is not just all their responsibility. I mean, those tires were wearing out for a number of reasons and, yet, they took it and ran with it. And it took a long time, I think a lot longer to figure out what tire and what compound was going to work there.

But it took longer than I think they expected, all of us did, but they did get it. That’s what I’m happy about, is that they have found it.

Q. when Formula 1 had its tire debacle a few years ago, everybody sort of returned from that series very contrite. When they were at Indy next year, the drivers went out of their way to do autograph sessions. I know Michelin did a lot, too. Does NASCAR have a responsibility, drivers, series and sponsors as a whole, to maybe welcome Indy back into the fold this year and try to do more to reach out?

JEFF GORDON: Absolutely. Absolutely. I feel like, you know, we already have a series that’s built around that. We do so much for the fans, whether it be autograph sessions and different types of meets and greets at the track or away from the track during the week for our sponsors.

I mean, I don’t think any sport is more accessible than ours is. I think just this year in general the economy the way it is and really trying to show our appreciation for how much we do appreciate our fans and how loyal they are and avid they are and we are still getting great crowds.

Kyle Busch represents the younger drivers –and his thoughts on Indy include having watched Gordon master the rack:

Q: Do you remember when you first heard the words Indianapolis Motor Speedway, Indy 500, Brickyard 400? Kyle Busch: “Probably the first time I knew of Indianapolis Motor Speedway, or the Indy 500, was back in the ’80s – probably ’89, maybe even 1990. Of course, the first time I knew of the Brickyard 400 was ’94, being a big Jeff Gordon fan and following him growing up in Las Vegas. When he came into the sport a few years earlier and won the Coca-Cola 600, and then carried that into the Brickyard 400, and then won that race right off the bat, that was quite an accomplishment, for sure.”
Is the Indianapolis Motor Speedway a difficult track to master? Do you personally like driving there? Kyle Busch: “It’s a very difficult track to master. I’m not even sure that I’ve done it. Just racing the races that I’ve run there, I’ve finished well a couple of times. I think I’ve had a seventh and a 10th, and a fourth. To me, it has been one of those racetracks that is very unforgiving. It’s narrow, tight, not a lot of passing goes on there. It’s tough to get your car set up perfectly there, so you have to do what you can to make it the best you can. All four corners being so different, remembering exactly how to drive all four of them, and just trying to be able to be able to qualify up front and to race up front is so important there.”
What is it about Indianapolis Motor Speedway that makes it unique compared to other tracks that the NASCAR Sprint Cup Series visits? Kyle Busch: “It’s very tight down the straightaways. You roll through (turn) one and (turn) two, and there are people on the inside, there are people on the outside, there are people in the grass, just sitting along the back straightaway on the inside. You’ve got the golf course there, and fans sitting on the hills underneath the trees. You start back up into turn three, with the grandstands going around (turn) three and (turn) four, and then down the frontstretch and, again, there are two tunnels. There’s a tunnel at the (turns) one and two side, and on the (turns) three and four side. There’s a center road that runs all the way through, and then coming down the frontstretch again, looking on both sides of you, you’ve got the pit road, which is really narrow and really tight, and the grandstands on the inside and the outside, so you’re going down a V of just people – a sea of people. Coming to the Pagoda and the media center, the way it is, and of course the scoring pylon being as tall as it is, you come down there and, if you’re leading the race, sometimes you can’t see that high, so you’re kind of wondering who is second and third, or who is behind you. It stinks when you’re running in the back because you can see yourself right there.”

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So how important is Indianapolis and the Brickyard race to NASCAR? The Midwest is suffering the downturn in the economy as much as any part of the country. Attendance will be affected.

Do you really think that with all the testing at Indy that fans will stay away because of last year or do you think that they will go if they want to see stock cars at Indy the one time of year that stock car racing visits the prestigious IMS.

Isn’t it possible also that fans will go to the race, even after last year’s mess to see what unfolds…to find out whether there will be more drama? We’ll see walkups – and like every track attendance will depend on the weather.

I think that Indianapolis is a key race, that stock cars racing at Indy gave NASCAR a bump in prestige and that this is an important race. Drivers feel that this one is special – because they love racing where Indy Car racing laid down so much rich history.

But how important in the scheme of a 36 race schedule – when compared to tracks in other venues? Especially now that open wheel racing has had its challenges and is smaller than it used to be.

I say that in this economy every single race is important, extremely important competition is on the line here and must be presented at the level of a national sport – at every track, every race, every venue.

That’s a question for the fans to answer. The ones who buy the tickets.

And remember – I love Indianapolis Motor Speedway as much as anyone.