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Bristol Motor Speedway Blog- August 23, 2008 August 23, 2008

Posted by claireblang in Drivers, NASCAR, Teams, Trackside.
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Bowyer's 2007 car.Image via Wikipedia Hi all – Welcome to Bristol Motor Speedway! Sorry I’ve not blogged more – these two days are, seemingly, the fastest in motorsports. Thank you for all your kind emails and instant messages. I wish that all of you could be here to be a part of this race event. It’s one of the special races on the circuit and the fans are charged up – but with the two-race, two day schedule it’s fast paced. I just got back from the Wypall stage where I emceed interview sessions with crew chiefs from across the Sprint Cup Series and in between I went up to emcee Chevy hospitality with Regan Smith (starts 4th) .

I have to say I’m impressed with that kid. He and I talked about how he needs a nickname to differentiate him from David Ragan (starts 27th) and he told me that a couple of his team guys were working on that but they haven’t come up with it yet. I told him maybe my listeners could help – he liked the idea so start thinking. His middle name is Lee by the way.

I have had emails from some of you looking for information on the announcement today on the fourth driver for RCR – so here are the details.
RCR Names Drivers for ’09 Jack Daniel’s & General Mills Programs

BRISTOL, Tenn. (Aug. 23, 2008) — Richard Childress Racing announced today that Casey Mears will drive for its No. 07 Jack Daniel’s® team and Clint Bowyer will move to its new No. 33 Cheerios®/Hamburger Helper® team for the 2009 NASCAR Sprint Cup Series season.

With focus on having all three current RCR teams making the 2008 Chase for the Championship, RCR will continue its on-going process of evaluating team performance throughout the year to determine the crew chief, engineer and crew member lineups for the 2009 season.

“We’re always looking for ways to improve RCR and feel strongly that this driver lineup will improve our company as a whole with our move to four teams next year,” said Richard Childress, president and CEO of RCR. “These changes will continue to raise the bar and we have every intention of getting all four teams into the Chase in 2009 with the ultimate goal of one of our teams winning the championship. RCR is very fortunate to have partners like Jack Daniel’s, Shell-Pennzoil and AT&T, in addition to new sponsors Cheerios, Hamburger Helper and Caterpillar, that work with us and support our making the competition decisions necessary to provide them with the best on-track performance possible.”
ears will join RCR for his seventh season of NASCAR Sprint Cup Series competition. The Bakersfield, Calif., native earned a dramatic victory in the 2007 Coca-Cola 600 at Lowe’s Motor Speedway and also has three poles to his credit.

“This is a great opportunity and I’m honored to become part of both the Jack Daniel’s family and the RCR family,” said Mears. “Richard Childress and everyone at Jack Daniel’s have put a lot of faith in me to continue the winning tradition that’s been established by the No. 07 Jack Daniel’s team over the last couple of years and I look forward to the chance to live up to those expectations.”

Jack Daniel’s® has been a primary sponsor partner of RCR since its first year of involvement in NASCAR in 2005. The Jack Daniel’s Distillery, located in Lynchburg, Tenn., is the oldest registered distillery in the United States and is on the National Register of Historic Places.

“We thank our friend Clint Bowyer for all of his efforts to bring Jack Daniel’s and our responsibility message to the forefront. We remain committed to Clint and are excited to watch him race his way in to the Chase in the No. 07 and vie for a 2008 Championship,” said Tim Rutledge, VP, Brand Director, Jack Daniel’s Americas. “We look forward to providing our support to Casey Mears, the Jack Daniel’s Racing team, and our responsibility message in 2009. Casey is a seasoned veteran that is primed for great success in the No. 07 in 2009.”

Bowyer, the current leader in the NASCAR Nationwide Series point standings, made his Cup Series debut in 2005 and has been with RCR since 2004 when he ran a partial Nationwide Series schedule. The Emporia, Kan., native has earned two victories and two poles since being named the full-time driver of the No. 07 Jack Daniel’s Chevrolet for the 2006 season.

“I’m proud to be joining the General Mills family,” said Bowyer. “Cheerios and Hamburger Helper are brands my family and I grew up with. General Mills is a great sponsor and has been in NASCAR for many years. I look forward to driving the Cheerios/Hamburger Helper Chevrolet Impala SS to victory lane.

“At the same time, I have to thank Jack Daniel’s for taking a chance on a rookie Cup Series driver and giving my career a great platform to build on. My focus now is to get into the Chase and again compete for the championship.”

The 2009 season will mark General Mills’ 13th year of sponsorship involvement in NASCAR. Based in Minneapolis, Minn., General Mills is one of the world’s leading food companies.

“We are thrilled to welcome Clint as our new driver,” said Pat Simmons, Vice President of Customer Marketing for General Mills. “Clint is a top-tier competitor. His performance on and off the track fit with the family-friendly values that Cheerios and Hamburger Helper are known for. We’re excited to build a winning partnership with RCR and Clint Bowyer.”

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It was an interesting news conference. Clint was most positive about giving up the Jack Daniels sponsorship for General Mills – but initially it seems hard to associate Bowyer with a cereal and easier to associate him with Jack Daniels. Boyer is a team player, that is obvious, and he understands that to have a sponsor and a ride with RCR is something that is enviable and that there are many racers across the country who would trade places with him in a skinny minute. Bowyer gets this – and he’s doing what he’s been asked to do for the good of RCR. Knowing Richard Childress – he won’t forget it.

More later…enjoy the day

Claire B

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